Email newsletter is the new flagship of online advertising, as described in the most popular email marketing book. Modern, constructive, offering you the best prospects, it will allow you to create exactly what you want. Specifically, email is a process that allows you to repeatedly send emails, often of an advertising nature. Typically, email is a procedure tool. Therefore, most often this is the support of a marketing campaign. The purpose of such an email message is to promote services and products that you can present to a group of customers. In another genre, this type of email can help inform your customers, but in this case the term newsletter is used. Therefore, we retain the expression by email to promote advertising arguments.
If it’s important not to request too much contact base under the threat of refusal from mass unsubscription, you should also not ask too little about it, threaten to see how it falls asleep, and not “give tangible results” in terms of openings or clicks. must be found. Of course, the key will always provide the value of your contacts. A very effective solution, if used correctly, is the implementation of email scripts. From the point of view of the “tool” it is obvious that our personal mailboxes are not suitable DYT for mass mailings. I do not think it necessary to point out here that should be avoided mass mailing.
E-mailing, or, in more colloquial form, email marketing is an advertising tool that is becoming increasingly popular among advertisers, as well as owners of Internet sites or small or medium enterprises (PME). It is important that it be built on the basis of email marketing strategies.
Then, in addition to advertising revenue, the growth in the number of online sellers and stores has increased the usefulness of e-mail for establishing a real mode of two-way communication between consumers and enterprises. Email is a favorite tool of Internet users. Many American and French studies show that reading and sending emails are the most common activities on the Internet before using search engines or even visiting any sites. Because of this popularity, the number of actors wishing to take advantage of e-mail is increasing, and the obstacles to the success of campaigns are increasing: there are more and more spammers, more and more spam filters. smart Internet users quickly delete received messages without even reading them, email addresses change quickly and remain active for a short time, and the legislation follows this movement, setting strict limits that are constantly evolving.
With all these obstacles, how to make a successful email campaign? In this e-book, you will learn how to overcome these obstacles, how to double, if not triple the effectiveness of your campaigns, and how to collect hundreds of thousands of emails in a few weeks, and this is legally in accordance with French law!
When creating a database, do not neglect ethics! Do not add customers to your database if you know that the message you are about to send will not interest them. Strive for quality, not quantity, remembering that every unsatisfied person who receives an email from you is detrimental to the fame and authority of your brand!
In France, as in most European countries, the law prohibits the sending of spam (unsolicited messages). Anyone who does not comply with these rules runs the risk of imposing a fine of up to 750 euros in the form of a fine by email! Any non-commercial email sent to an individual who has not expressed their prior consent to receive it is considered undesirable. It is interesting to note that French texts are aimed at “individuals” rather than legal entities. Therefore, it is correct to believe that emails are associated with these texts, but basic emails, such, may continue to be subject to advertising without prior consent. Recognizing that you have a database of emails whose origin precedes the adoption of the Law on Economics and Digital Trust, the legislator has introduced certain conditions limiting the effect of retroactivity to allow companies and individuals to benefit from an adapted plan. Thus, there are 2 conditions for creating a successful email marketing book and why it will be better than a simple mailing list.